![]() The way I look at it, having fragrance out is a huge win for us. TUMI Awaken takes the best from the refreshing, revitalizing, and stimulating fragrance playbook and updates it for the adventure-driven 21st century man whether you long for the open road or just an open seat on the subway. For us what has always been key here is understanding our customers and what new needs they have in this new world and how do we best accommodate those elements. “We think about the sustainability side and create a better world for the future. “Tumi has always been grounded in having a long product life cycle of 15 to 20 years,” he said. He also didn’t reveal upcoming launches for 2020, but said sustainability continues to be a main focus and driver for the company. Shop Awaken 08:00 GMT TUMI Eau de Parfum online at. It will also expand globally in the near future. Sanz did not reveal sales numbers during COVID-19 or sales expectations for the fragrance, but said the new scents received positive responses over the two weeks of pre-order. We didn’t want to come to a complete standstill.” People are still working and moving but it shifted. “It’s important for us to continue delivering products to our customers. “I don’t think anyone has been unscathed by this global pandemic, even the people that had tremendous growth had been affected,” he said. Travel had been cut back tremendously this year due to COVID-19, and according to Sanz, travel will look entirely different in the near future. The launch was always slated to launch in August despite the pandemic. Unwind 20:00 GMT TUMI for Men Eau de Parfum Gift Set. Awaken 8:00 GMT & Unwind 20:00 GMT TUMI for Men Eau de Parfum Gift Set. Moisturizers Serums & Treatments Eye Creams. He gave an example of taking an overnight flight to Milan and heading straight to a meeting or presentation and needing the scent to last the trip. Perfume Cologne Fragrance Gift Sets Candles & Home Scents Rollerball & Travel Size Skin Care. He said one of the challenges in creating the fragrances was international travel. on and at Tumi retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020.Sanz said Awaken and Unwind were in development for 12 months. Tumi Awaken and Unwind will retail for $100 for 100ml exclusively in the U.S. Unwind “captures the essence of discovery invoked by travel and examines the feeling of being transported.” It is crafted for the contemporary man who approaches life with casual charm and timeless style, says Tumi.īoth fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.ĭesigned to reflect the Tumi DNA, the flacons are “elegant and timeless.” The heavy sleek glass of the bottle adds to the aesthetic, while the red actuator on the cap adds a finishing touch that ties in Tumi's heritage. ![]() For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."Īwaken is a fougère citrus woody fragrance designed to be “refreshing, revitalizing and stimulating.” According to Tumi, it is based on the power of dreams, and the limitless mentality of the man who wears the fragrance. "Tumi has always been synonymous with excellence in design, functionality and quality. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit," said Victor Sanz, Tumi's creative director. "To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Awaken 08:00 GMT TUMI Eau de Parfum Spray Set 220 Value. Perfume Rollerball & Travel Size Gifts & Sets Hair Care Hair & Scalp Treatments Hair Dryers & Styling Tools. Perfume Cologne Fragrance Gift Sets Candles & Home Scents Rollerball & Travel Size Skin Care. Created with global citizens in mind, the two fragrances were crafted with ingredients sourced from every time zone. Find the latest selection of Tumi in-store or online at Nordstrom. Get free shipping on TUMI Awaken 08:00 GMT TUMI for Men Eau De Parfum Spray Set at Neiman Marcus. ![]() Tumi, the international travel and lifestyle brand, is launching its first men's fragrance experience, Awaken and Unwind.
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